Preparation of plan digital marketing
Las estrategias y el contenido vertido en canales digitales deben partir fundamentalmente de una planificación, esto es:
- Detailed knowledge of your company, brand, products, strengths and weaknesses
- Analysis of the target audience and the competition
- Development of objectives (positioning, sales, etc.)
- Elaboration of strategies and actions to reach them.
This brief will provide the basis for creating strategies and content projected from 6 months to a year and will be the guide in which the results are compared month by month.